Online Advertising

 

The Guanacaste Journal's Website

 

The Guanacaste Journal has formally launched the first phase of its website at www.journalcr.com. The results have been more than astonishing and we expect to close the month with 0.5 million hits.

We are certainly optimistic about the potential that the website has and will demonstrate in the coming months.

As one of our advertisers, we would like to invite you to take advantage of our introductory online advertising rates and start promoting your business through our website. Our rates range between US$ 100.00 and US$ 30.00 per month per link/banner.

The website includes the online edition of The Guanacaste Journal as well as a permanent Real Estate & Investment Guide section.

In the coming months, we will be inaugurating our Online Classified Ads section, Yellow Pages Online, online image forum titled Imaginare.net, Real Estate Multiple Listing Service Online and a lot more.

Please, fill out the attached form or contact us at sales@journalcr.com or +506-2665-6202, +506 2215-2604 should you have any questions.

Online Advertising Rates

 

Monthly Banner Rates	Top Banner (Right)  Home Page $150  Real Estate $100  Lead Story $100  Business & Economy $ 100  Society $100  Culture $100  Op – Ed $ 100  Week in Brief $ 100  About Us $ 100  Services $ 100  Subscriptions $ 100  Publicity $ 100  Contact Us $ 100	Bottom Banner(Left-Right)  Home Page $150  Real Estate $100  Lead Story $ 100  Business & Economy $ 100  Society $ 100  Culture $ 100  Op - Ed $ 100  Week in Brief $ 100  About Us $ 100  Services $ 100  Subscriptions $ 100  Publicity $ 100  Contact Us $ 100
Sub-Total pr Month	US$	US$
Monthly Sponsored Link Rates	Standard  Home Page $ 100  Real Estate $ 100  Lead Story $ 90  Business & Economy $ 90  Society $ 90  Culture $ 90  Op – Ed $ 90  Week in Brief $ 90  About Us $ 90  Services $ 90  Subscriptions $ 90  Publicity $ 90  Contact Us $ 90	Highlighted  Home Page $ 100  Real Estate $ 100  Lead Story $ 90  Business & Economy $ 90  Society $ 90  Culture $ 90  Op - Ed $ 90  Week in Brief $ 90  About Us $ 90  Services $ 90  Subscriptions $ 90  Publicity $ 90  Contact Us $ 90
Sub-Total pr Month	US$	US$
Contract Duration
Number of Months
Total	US$
Payment Method	Electronic Deposit

 

Examples

 

Top Banner - 187x100

 

Bottom Banner 621x69

 

Sponsored link - Standard

Hermosa del Mar
The most exclusive and complete
residential community in Playa
Hermosa, Costa Rica
www.hermosadelmar.com

Sponsored link - highlighted (first positions at sponsored links)

Hermosa del Mar
The most exclusive and complete
residential community in Playa
Hermosa, Costa Rica
www.hermosadelmar.com

 

Traditional Banner Advertising

If the goal of an online advertising campaign is to use traditional banner ads for branding purposes, then there are specific things that can be done to track the return on an investment. Also for branding purposes, banner ads used for branding should be designed a certain way. For branding, banner ads should usually include a company logo and/or a product logo along with easy-to-read text. The banner ad would get the "point" across without requiring the viewer to actually click on the banner ad.

The most important pre-cursor to paying for banner ads is to find out what we'll get for our advertising dollars. It's easy to calculate potential ROI in the online world. For example, a typical trade magazine web site may get about 30,000 page views a month. And banner ads typically result in a 1% click-through rate nowadays. So, we could expect 30,000 views (impressions) of that banner every month (perhaps 10,000 unique people would see it). If we assume a click-through percentage of 1%, then 300 people would end up clicking on the banner ad. Of that 300 people, then perhaps 1 or 2 might fill out an online form and become a sales lead. If those banner ads cost $30 per 1000 impressions (number of times the ad was shown), then you would spend about $1000 for each sales lead acquired.

Examining this example further, let's estimate that a corporation's sales goal is to acquire 100 new sales leads per week. To receive 100 sales leads per week, the corporation would have to spend $100,000 per week. Assuming that more qualified sales leads come from websites that are related to the product or service being sold, it would appear that it might not be possible to spend $100,000 on traditional banner advertising per week related websites.

Before money is spent on traditional banner advertising on industry web sites (or any other website for that matter), we need to decide what the goal is. Is the goal branding? If so, then you might consider putting your company logo and/or our product logo on a banner ad and run it hundreds of thousands of impressions at a cost of $5 or so per 1000 impressions, rather than just a few thousand impressions. The goal of branding is to get as many people in the industry to see the logo or message, not necessarily have them click on that logo or ad and become a sales lead.

If the goal is to generate sales leads, then there are other ways to generate quality sales leads online. This would include providing some sort of incentive for people to give the corporation their contact information (such as a "giveaway" or something similar). Generally speaking, running banner ads is not a good way to generate sales leads, based on the amount of traffic that needs to be generated in order and the overall return on the investment. In any case, the most important factor is to make absolutely sure that the whole advertising campaign is "converting" the campaign's website traffic into sales leads. For example, a proper online campaign would contain a specific web page that includes an online form along with an incentive for people to give their real contact information. Not only would online click-thrus from banner advertising be forwarded to that specific web page, specific search engine listings would be forwarded to that specific page, as well. More specific information about converting web traffic into sales leads is discussed in the section titled, "Sales Leads."

Download guide (PDF file, 313Kb)